Why do you think Legos are such a popular toy?
I bet you can guess from the title of this chapter.
Legos are popular because you can see your hard work come to life. Every Lego brick you stack the more your progress improves. You can see how the story unfolded.
Many of your employees don’t get to see the physical results of their hard work. They don’t see a customer’s reaction or what happens after they hand it off to another department.
That’s why it’s important to focus on the outcome of your employees’ hard work.
That means asking the right questions that helps them see their progress at work.
A great question to ask your employees is…
What is the thing that you’ll remember the most from this past week?
The answer will help add to your company story. Every story is a lego brick that shows your progress.
Can you keep a company journal that helps keep track of milestones and stories that occur at work. I suggest that you keep it positive, but nothing wrong with being able to document and laugh at mistakes so you can learn from them.
People need to believe that the work they do is worth doing. Otherwise they see no point in putting in extra effort.
A great way to help your employees find meaning is to tell stories that they can connect with. A good story can show a perspective that the employee hadn’t yet seen. The hard part is remembering these stories and making them easy to share.
My father is an electrician and has owned Staib Electrical for 40 years. I worked with him through high school and college. I was always baffled by his need to form the wires so perfectly. My dad made sure his electrical panels were like little pieces of engineering art work. One day, after he fixed my work, I asked him why it was so important to him to make the wires look perfect.
He explained how he recently received two phone calls from potential clients. They had both heard from a previous customer about the great work he did. He asked them who referred him, and they both named a neighbor of theirs, Mr. Flankel. My father told me about Mr. Flankel’s delighted expression when he showed him his work. Mr. Flankel then bragged to his neighbors, and they too wanted an electrician that cared as much as my father does.
His story helped me understand why the presentation was so important. If he didn’t apply a bit of art to his craft, everyone would think he was just like every other electrician. It separated him from the crowd and as a result people became a fan of his work and promoted him to people they knew.
Word of mouth is the best form of advertising.
From that point on, when I worked with my father, I applied a little extra effort to every wire I formed.
Why Stories Work
We share these stories all the time at work, but many of them get lost and forgotten when someone who had this skill leaves the position.
Stories help show your employees how to bring a little extra creativity to their work. If they are willing to go the extra mile they will be more engaged and get much better results. This starts all starts by sharing stories of what worked in the past. It also helps them see their progress at work. It’s a win-win that can help for years and years.
It’s up to you, but helping your employees appreciate their progress at work is one of the quickest way to bring happiness into your team The best part in documenting your company’s progress will show them how far you’ve come as a team.
My belief is that every company should document their stories. It’s a great way to pass on information within an organization. It’s also a great way to help improve the marketing. If a company goes through a struggle and comes out the other side more successful that’s something customers and investors can get behind.
Do you notice how your company shares its stories? Company meetings, around at lunch, on your social media accounts etc. Even the mistakes can show how much you care as a company.