Archive for February, 2011
Superheroes In Your Back Pocket
Every career and business needs one thing…
A boatload of great people that you can rely on for anything. You can’t be a superwoman at selling, design, social media, writing copy, creating a website, making coffee, giving presentations, riding donkeys through the hills of Mexico (that was just there to make sure you were paying attention) and marketing your superpowers.
You can’t be good at everything.
You can build a network of people who help guide your career along. It’s all about relationships. You need people you can trust. If you don’t, you flop around gasping for stress relief.
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Chest Clearing Club – Turds, Arch nemesis and Jerks
The winter is a time for reflection.
I used to be a very bi-polar and unhappy person. It’s why I started writing. I needed to release the crappy thoughts sitting on me like a big stinky turd, so I could move on to projects I enjoyed.
There was nothing medically wrong with me. I was just me.
It’s actually been a beautiful ride so far. I realize this after many hours of yoga, meditation and journaling. My ability to reframe a difficult situation has helped me improve my happiness by leaps and bounds.
I remember the time my first boss called me a monkey. It was a slap in the face. I literally felt the sting of pain when I heard those words.
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Recharge Your Battery Throughout the Day
Your internal battery needs to be recharged on a regular basis. You can’t continue at break neck speed and expect to stay happy and keep reaching your goals.
The hard part is making your recharge a daily habit. If as many people meditated as much as they drank beer we would not be so stressed out and exhausted.
Drinking alcohol is fun. I enjoy a good dark beer every so often, but I stopped drinking every day because of the drag on my body.
I also stopped relying on vacations to recharge my battery. Needing a vacation is a myth that I want to crush right here. You don’t need a vacation. Yes, it may be nice, but you don’t really need one.
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How to Be More You
Just be yourself and they will love you. How many moms have said that to their little boys and girls?
What they should really say is just be yourself and screw everyone else because people will find ways to hate you no matter what you do. This is true in business and life.
Happiness
You want to be happy. That means you can’t let other people dictate your decision making process.
I’m trying to be more me, but I find it difficult.
I still remember the first day of school during my 7th grade year and a popular student telling me to sit down and stop being so annoying. The pain goes deep. I don’t want to be annoying. I want people to like me.
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How to Stop Being Allergic to Marketing
You have to stop hating on marketing. It’s not going to make you throw up. Ok, it might if you keep doing the stuff you hate. That’s the key; you need to stop doing the marketing that doesn’t fit your superpowers.
You have amazing superpowers that people need, but they don’t know about you. This is crazy.
Maybe you should take my “marketing” placebo pill. We can rewire how you look at marketing in less than 10 minutes.
Wouldn’t that be cool?
Seriously it’s not pushing your crap on to people and hoping for the best. It’s about qualifying your right people and letting these people know how you can solve their pain.
I love when people solve my pain. I want to hear about people who can solve my pain. I pay people to solve my pain.
It’s this simple:
- Where are your favorite kind of people? (The kind of people that want to buy your products/services.)
- Go to them. (online and offline)
- Ask them what type of problems they have.
- If you can help them then tell them how you can help them.
- Let them ask how much you charge.
When you make your marketing system too hard it becomes painful. Marketing should be fun. Really. If you aren’t having fun connecting with new people then you aren’t doing it your right way. That’s important. Your right way.
It takes a little practice, but after trying a few techniques that you think you would like you’ll know what works and what doesn’t after 30 to 90 days.
Most of the people reading this don’t enjoy marketing because it pulls them away from work that they would prefer to do. You can’t sustain a business with this attitude. You have to keep the pipeline pushing in new people, so when people don’t need your product/service you have new people who do.
What type of marketing do you enjoy?
Do you try to do this marketing every single working day?