19 Reasons to Buy Zappos’ Delivering Happiness Book
Zappos has been honored with many accolades these past few years, including Business Week Customer Service Champ of 2009. Tony Hsieh, Zappos’ CEO, has been asked to speak all over the world. Zappos was named one of Fortune’s top 100 companies to work for in 2009.
Many people love to talk about the wonderful success story of Zappos, but some people don’t realize how much work was put into the development of the company. We know that they get raving reviews from customers, but we don’t know what it took to develop the business model that has been so successful.
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Freedom – Rehumanize Business Part 3
When a business stops trying to control their employees, the employees begin to feel free at work. This freedom will allow them to feel more comfortable and happy.
Let’s say you have 50 employees who each have 100 Facebook and 100 Twitter friends. That’s 10,000 people that your employees are interacting with. They are talking about you to their friends.
What are they really saying?
Employee Outreach
You should be encouraging your employees to talk about their company, but never force them to use social media. Your employees will share the company’s story with their friends when you treat your employees like the superstars that they are.
This is where freedom comes in. If your people feel that they are free to do what is best for them and the company, they will use this freedom to make both themselves and the company happy.
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Unleash Employees’ Inner Creative Marketing Talents – Rehumanize Business Part 2
You may have read that title and thought, “What does my company’s marketing have to do with work happiness?”
A lot.
70% of business is transacted because your friend told you about a product or service. You probably own an iPod because your friends wouldn’t stop raving about their iPod. You trust your friends to recommend good stuff.
Zappos let’s their employees Twitter on the job. They trust their people to connect with the customer.
I love Zappos, not because they have every kind of shoe on the planet, but because they ship for free, have a 360 day return policy and pay for shipping back to the company if you want to return a purchase. Now that’s worth spreading.
People want to share stuff that makes them happy. It’s up to companies to encourage their people to share their story.
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Rehumanize Business – Part 1
Too many businesses are worried about playing it safe. They don’t want to uncover the bad stuff that is happening in their business, so they look the other way instead. Human Resources is there to protect the company. Upper management only wants to know about positive sales figures.
Who can most employees turn to?
They don’t turn to anyone; they just leave.
I want to rehumanize (I borrowed the word from Chris Brogan) business so that people feel free to speak up. The only way business is going to become faster, more enjoyable and more profitable is if you have every person in your company and even your customers become a part of your marketing department. That means they tell their friends, family and their internet buddies that your products/services are awesome.
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