When a business stops trying to control their employees, the employees begin to feel free at work. This freedom will allow them to feel more comfortable and happy.
Let’s say you have 50 employees who each have 100 Facebook and 100 Twitter friends. That’s 10,000 people that your employees are interacting with. They are talking about you to their friends.
What are they really saying?
You should be encouraging your employees to talk about their company, but never force them to use social media. Your employees will share the company’s story with their friends when you treat your employees like the superstars that they are.
This is where freedom comes in. If your people feel that they are free to do what is best for them and the company, they will use this freedom to make both themselves and the company happy.