Google gives its engineers 20% of their time to work on personal projects that have resulted in Google news, Gmail, and Google Finance. Google didn’t do this out of the goodness of their heart. They know they can’t stop their creative people from creating. So Google lets them come up with their own ideas and run with them like a drunk clutching a hot ember.

Their employees consistently reward them with fresh new concepts that have helped Google grow their market share.

Give the Freedom

You can give your employees the freedom to work on their personal projects too. If they can figure out a personal project that will help the company, then give them 10% of their time to work on it.

If they can’t figure out a project to help the company then they receive one hour each week to work on a personal project of their choice. It could be knitting or writing a book.

Make it Perk

Every company I’ve ever worked for had employees who wasted time chatting to each other, surfing the internet or taking a nap in the back room, so why not designate a time for it? I know 99.99% of bosses will call me crazy, but why not let them have some fun?

If they are going to do it, you may as well make it seem like a perk.

A company should work with employees to make them feel awesome, not micromanage them until they get sick and tired of old eagle eye watching their every move. Creating freedom at work is about letting employees optimize their production. Only they know how to get the most out of themselves. It’s the company’s job to give them the resources to make it happen.

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If you liked this chapter from the ebook you’ll enjoy these too:

• Pajama Day
• Design Friendly Atmosphere
• How Does Google Create a Great Atmosphere?
• Does Your Mission Inspire?

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