In engineering building 40, Google has a “pajama day.” This consists of other Googlers wearing pajamas at work. How cool would it be to have a day when everyone is dressed up in pajamas? Awesome, right?
Even if you are a bank, you can take a certain angle to these events that might get your customers talking about you. “Don’t sleep on your interest rate, get a XYZ CD.”
I don’t know if that would work, but it sure would be fun for the employees and the customers that walked into the branch.