Jeff Sloan, co-founder of Start-up Nation, talked at a Microsoft conference about creating your own business. He is a serial entrepreneur of electronics and various other media.
Jeff and his brother were promoting one of their gadgets at a conference and they bumped into a woman who was juggling, so they started juggling with her. They got to talking with the woman and hashed out a distributorship to sell the juggling balls throughout North America.
Their juggling package was the number 1 item sold for Father’s Day back in 1992.
They positioned their product as “Stress Relief for the Busy Executive.” An item that has been around since the pyramids in Egypt was the best selling product for fathers in the US. Jeff was able to do this because of a relationship that he created with the department stores.